Friday, April 30, 2010

Success for advocates of Fair Trade

In recognition of Fair Trade Fortnight, I’ve added the announcement below from the Fair Trade Association of Australia and New Zealand.

Cadbury® Dairy Milk™ milk chocolate is now Fairtrade Certified™ and starting to hit shelves across both Australia and New Zealand.

Cadbury Dairy Milk milk chocolate products becoming Fairtrade Certified™ will increase Fairtrade chocolate sales 20 fold, and double last year’s total sales of Fairtrade Certified™ products in New Zealand and Australia. In Ghana, more than 45,000 Ghanaian farmers will immediately benefit from Cadbury’s global move to Fairtrade Certification for Cadbury Dairy Milk milk chocolate products.

Fairtrade provides farmers with the security of fair and stable prices for their produce and social premiums for investment in economic and local community development. Fairtrade helps these communities through trade not aid.

Fairtrade Australia and New Zealand Executive Director Steve Knapp said from today, lovers of Cadbury Dairy Milk milk chocolate will be able to make their purchase in the knowledge that they are supporting a brighter future for very small scale cocoa farmers, their families and their villages.

“This is a real milestone for Fairtrade and for cocoa growers in Ghana. Cadbury Dairy Milk milk chocolate will create a step-change in awareness of Fairtrade here in New Zealand, while in Ghana it could potentially transform the lives and opportunities for thousands of people in cocoa-growing communities.”

“Cadbury is leading the way, listening to consumers and demonstrating that major chocolate manufacturers can make a real difference by helping to tackle poverty and empowering poor and disadvantaged cocoa farmers. We actively encourage other manufacturers in Australia and New Zealand to follow Cadbury's lead"

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